Combine all dough ingredients in the pan of your bread machine according to the manufacturer’s directions. Set on the dough cycle and start machine.
To make the dough in a stand mixer:
Warm the milk and melt the butter (in the microwave or in a pot on the stove). Stir in the sugar to dissolve. If the mixture is very hot, allow this to cool to 110 degrees.
Transfer this mixture to the bowl of the stand mixer and sprinkle the yeast over the top. Allow this to proof for five minutes.
Add the eggs, flour, and salt to the bowl. Knead with the dough hook until a sticky dough forms. Allow the dough to rise for 60 to 90 minutes or until doubled in bulk.
To make the dough by hand:
Follow the stand mixer instructions until it's time to knead. Stir the dough with a wooden spoon until all the ingredients are incorporated. The dough will be very sticky.
To assemble the rolls:
When the dough is ready, transfer it onto a floured surface, divide it into four equal parts. Shape each part into a tight round.
Roll each part into a 12-inch circle and cut each circle into 8 wedges. Sprinkle chocolate chips over the surface of each wedge. Roll each wedge like a crescent roll, starting with the bottom of the triangle and ending with the point.
Line several baking sheets with parchment paper.
To bake immediately:
Place the rolls, point down on the prepared baking sheets. Allow to rise for 30 minutes.
Preheat oven to 375 °. Brush with the cream and sprinkle with the coarse sugar or sprinkles. Bake the rolls for 12-15 minutes, or until lightly browned. Cool on wire racks.
To make the rolls to freeze ahead of baking:
After rolling, place the rolls on a lined tray and place the tray in the freezer for a hour or two. Once they are frozen stiff, place them in freezer bags and store in the freezer until needed.
To bake: Place the frozen rolls on prepared sheet. Allow to thaw and rise for five hours or until doubled in size. Preheat oven to 375 °, brush with cream and sprinkle with sugar and then bake the rolls for 12-15 minutes, or until lightly browned. Cool on wire racks.
Baked rolls can be frozen. Simply store in an airtight container for 4 to 6 weeks in the freezer. Thaw at room temperature and serve.